If we go through all the settings of Google My Business Dashboard then, we will know that there is no such option to add Social Media Links directly to your Google My Business Profile.
Then Why Social Media Profiles/ 3rd Party Websites Profile links appear on Google My Business?
Well, Google My Business acts as a knowledge panel. It is a dynamic feature of Google Search Results.
In a Normal Search Result, Google shows a list of pages based on the query. But here, Google provides the result based on information collected from various resources. So, Providing Social Media Profile Links with Google My Business Listing means that Google has collected this information that the same business has these Social Media profiles and it can appear with the search results.
In short:- Google is confident about this information, that’s why it is showing with Google My Business in Search Results.
What not to do with your Google My Business Listing?
- Do not add any social media profile links anywhere on Google My Business listing.
- Do not add the Social media link in the website field.
- Do not add the Social media link in the Appointment field.
- Do not add the Social media link in the Business Description field
- Do not add any code in your Google My Business listing.
Any of the above action can penalise/ suspend your Google My Business.
What you should do to add Social Media Links on your Google My Business Listing?
To add Social Media Profiles to your Google My Business Listing, You require a website for your business And then, add your website URL in your Google My Business Website Link Field. That’s it! Google will index the information in the next crawl.
What to do if very few or no Social Media Profile appears on your Google My Business Listing?
You have to inform google about your Business’s Social Media profiles in a confident way. To do that you have to add Structured Schema Data to your Business website which is linked to your Google My Business Listing.
How to generate schema data for your business?
You can create schema data for your business with the help of various tools such as-
Google Webmaster Markup Helper
Before generating schema data for your business, Make-sure that the same information is available on your website and Google My Business Listing.
Here in the example below, We created a schema data for Famepilot:-
In the sameAs section, You have to add your business’s Social Media or 3rd Party links-
After Generating Schema Markup for your Business, You can test the code in this tool:- https://search.google.com/test/rich-results
How to add schema data to your business website?
In the end, you’ve to paste the code to your website.
In PHP, HTML sites- You can paste the code before the closing of the body tag.
In WordPress Sites- You can use various 3rd Party plugins.
Will your business’s social media profiles will appear just after adding the Schema to your website?
In the starting, As we mentioned that it is a dynamic feature of Google Search Results. So, Google will verify this information and it may take time to show your Social Media Profiles on Google Search Results with your Google My Business Listing.
How to add Schema Markup to a multi-location business website?
For a Multi-Location Business. You’ve to create separate pages on your website for each outlet. And can add the schema data of that outlet to that page.
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